BigChampagne's Garland says that BitTorrent users flock to aXXo for the same reason people go to, say, Pixar movies—a reputation, earned over time, for quality and reliability. There are other popular uploaders ("release groups" in BitTorrent parlance): FXG and eztv are both well-known purveyors of pirated TV shows and movies.* Garland notes the parallels here to the illegal drug trade. Just as labeling the product in a dime bag "Pineapple Express" might confer a certain renown, so can slapping a label on a computer file. "If you just go looking for a particular film or a particular TV show, you never know what you're going to get," Garland explains. "The logo or the mark or the brand ... is important because there's a reasonable expectation that you're going to be getting a high-quality product."

Dexter Dining Room and Kitchen. [q]