That steady flow of newbies is essential because WantedList loses clients fast. Five percent of Netflix customers cancel each year; WantedList's "churn" is twice that - such burnout is common in the industry. "Most people can view only so much porn until they sort of reach their limit," says Jax, who runs a rival service called Sugar DVD (and who, like many industry players, uses a one-name pseudonym). "There's the guilt factor, which can't be overrated. You see customers struggle with that - they leave, come back, leave, come back." While the average American probably consumes a steady diet of Hollywood movies, WantedList's experience suggests demand for porn cycles up and down. It's only natural, for instance, that a single person's urge to rent explicit fare might ebb at the start of a relationship, either because the new partner disapproves or because sex has become a two-person sport.

Wired > Daniel McGinn > Skin City. Über Danny Ting und Anh Tran, die mit WantedList über die letzten Jahre den wohl größten Online-Porno-Verleih der USA etablierten. Klingt alles in allem wie zu erwarten nach hartem Business. Viel Geld für Marketing ausgeben, ein Lawyer für 300 Dollar die Stunde, die Versandkosten und die Filme selbst. Zwischendrin Besprechung mit einer Darstellerin, dem Besitzer einer Seite für Sextoys und immer wieder das Nachdenken über die Konkurrenz im Hollywood-Bereich, die bereits mit Wal-Mart kollaboriert.